Job Description

Director, SEOAt GOJA, we create, acquire, and scale great brands on Amazon. Our people, the proprietary technology we develop, and our 12-years of experience have helped us become one of the best and most successful in the business.We are looking for an experienced performance marketing professional to help lead a team of PPC Managers to onboard, restructure, and scale Amazon PPC accounts with a budget of over $15 million in annual spend. We're a fast-paced e-retailer and manufacturer looking for a professional PPC specialist that loves to work hard, have fun, and innovate with our family of proprietary brands.We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be comfortable wearing many hats, owning your work, and taking input from ownership and stakeholders. You'll have an excellent understanding of search algorithms and shopper behavior on and off marketplaces like Amazon. You'll be confident in your ability to use Excel, as well as our own proprietary reporting tools for data analysis and management so you can make data-informed decisions when evaluating and strategizing campaigns for products that are marketed and sold on various channels, in particular- Amazon.Duties & Responsibilities:Hands on management of Amazon Sponsored Products platform to ensure campaigns are properly set-up, and routinely optimized to ensure maximum efficiencyDeveloping and implementing effective search engine optimization (SEO) strategiesProvide oversight and guidance to the marketing team on keyword bidding strategiesEnsure that paid search KPIs meet or exceed benchmarks and goals (ACOS, TACOP, CPC, ROAS, CTR, etc.)Work alongside a team of exceptional marketers and product managers and be accountable for meeting paid traffic, revenue, ad spend, and ROI targetsEducation & Knowledge:Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline6+ years of experience in paid search, preferably e-commerce or performance/direct responseDemonstrated experience in creating and managing successful Amazon PPC campaignsExperience using data and analytics tools to understand traffic patterns and user behavior, experience with analytics platforms like Google Analytics or Adobe AnalyticsAbility to analyze large datasets to gain insights and make confident recommendationsStrong mathematical, analytical, and communication skills (written and verbal)Experience with A/B and multivariate testing and specific actions taken as a resultAbility to effectively work together with marketers, product managers and engineers alikeA tenacious attitude for learning and taking on new challenges, and entrepreneurial / self-starter mindsetDemonstrable organizational skills, and ability to work independently with a backlog of projects and tasksSkills & Abilities:Knowledge of standard and current SEO practices including SEO reporting2-4 years of demonstrated success in managing and leading people preferredStrong organizational and leadership skillsPerfect English writing skillsExperience with administering paid search budgets over $1M annually

Job Tags

Similar Jobs